11 November 2019, India:

Flavourworks has raised $3.8 million (£3 million) in Series A round of funding. The funding round was led by Hiro Capital. Sky Ventures also participated in the funding round.

The company will use the fresh capital to continue to expand operations and its business reach.

Pavle Mihajlovic, founder, Flavourworks, siad, “Erica merges the worlds of film and video games in a way that no one’s done before. Our technology combines the mechanics of traditional storytelling with immersive soundtracks and next-level interactions that let you touch, feel and experience nuanced, interactive stories.”

Pavle Mihajlovic, added, “This is the first time a game lets you reach out and touch a real, live-action world and have this world react to you in a meaningful way. We’re so excited to be working with our investors to help share these experiences worldwide.”

Luke Alvarez, Managing Partner of Hiro, said, “Hiro is thrilled to be investing in Flavourworks as our Fund’s first of many deals. Jack and Pavle have exactly what we look for in game entrepreneurs: they have a powerful vision of inventing a whole new genre; they have innovated both the technology and the game content to do that; and they are getting traction with some of the biggest players in the ecosystem, including Sony and Sky. Cherry, Ian and I are very optimistic about the potential for Flavourworks and we are looking forward to working with Jack and Pavle as they scale.”

Cherry Freeman, Hiro Partner, said, “Touch Video has given Flavourworks the ability to take the concept of immersive game play to the next level. From building innovative technology to developing dynamic stories, Jack and Pavle are revolutionising how players interact with games. We are also very pleased to be investing alongside Sky Ventures.”

James McClurg, Director of Startup Investments and Partnerships at Sky, said, “We have invested in the Hiro Capital Fund to discover exactly the kinds of technology and talent Hiro have found with Flavourworks. As Europe’s largest entertainment company and with innovation at our core, we see an exciting potential in Flavourworks’ Touch Video technology as it brings game-like interactivity to premium content. We are looking forward to supporting the company, as the technology develops and the content is produced out of Jack and Pavle’s studio, in the months and years to come.”

Flavourworks was founded by Jack Attridge and Pavle Mihajlovic in 2015.

(Image -Flavourworks)

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