29 January 2020:

Attentive has raised $70 million in Series C round of funding. The funding round was led by Sequoia and IVP. Eniac Ventures and NextView Ventures also participated in the funding round.

The company will use the fresh capital to further accelerate Attentive’s rapid pace of innovation, including building sophisticated new platform functionalities. The company also plans to continue its market expansion in response to widespread demand in several new industry verticals.

With this funding, Attentive has raised $124 million till now.

Brian Long, Co-Founder and CEO of Attentive, said, “In a few years, brands will be expected to engage in real-time, two-way conversations with their customers via mobile messaging. You will see every business using personalized messages to communicate everything from marketing, transactions, and customer service—across the entire lifecycle. Our mission is to create the best-in-class solution for engaging with today’s mobile-first consumers.”

Pat Grady, partner at Sequoia, said, “Attentive’s growth is a clear indication that people want to interact with brands in new ways, and brands are embracing messaging as an effective way to reach consumers. We are thrilled to double down on our partnership with Attentive so they can continue to deliver fantastic results for their customers and valuable experiences for consumers.”

Tom Loverro, General Partner at IVP, said, “Mobile messaging is the fastest-growing channel for businesses to communicate with consumers, and we believe Attentive is strongly positioned here as the category leader,. The team has grown the company and its product in a thoughtful, impressive way and that is reflected in Attentive quickly emerging as the trusted solution for the largest brands in the world. We’re excited to continue partnering with the Attentive founders and team.”

(Source – Attentive)

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