28 January 2020:

ActiveCampaign has raised $100 million in Series B round of funding. The funding round was led by led by Susquehanna Growth Equity (SGE). Silversmith Capital Partners also participated in the funding round.

The company will use the fresh capital to develop the CXA category through product innovations that advance beyond legacy marketing automation, traditional CRM, and service technology, while continuing international expansion and building on its customer success team and partner ecosystem.

Martin Angert, Partner at SGE will join ActiveCampaign’s Board of Directors.

Lazard served as exclusive financial advisor to ActiveCampaign.

Jason VandeBoom, founder and CEO of ActiveCampaign, said, “Customer Experience makes or breaks a business, and we’re proud to be the critical piece that helps growing companies find success through CXA as they scale. This additional capital gives us the flexibility to continue to quickly adapt to our customers’ needs in a very dynamic market while remaining focused on long-term investments in our core platform. I have built a relationship with SGE over the last 3 years and knew this was the right fit.”

Martin Angert, Partner at SGE, said, “ActiveCampaign is blazing a trail in the customer experience market while running a rapidly growing and sustainable business. It already has the talent, experience, and international footprint to be the leader in Customer Experience Automation.”

Todd Maclean, Co-Founder & Managing Partner of Silversmith Capital Partners, said, “ActiveCampaign and the CXA category have grown significantly and our investment in the Series B reconfirms Silversmith’s commitment to ActiveCampaign’s future.”

(Source – ActiveCampaign)

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