16 January 2020:

ActionIQ has raised $32 million in Series C round of funding. The funding round was led by March Capital Partners. Sequoia Capital, Andreessen Horowitz, and FirstMark Capital also participated ion the funding round.

The company will use the fresh capital to accelerate its expansion across sales, marketing, and product R&D, further cementing its leadership position in the enterprise CDP segment.

Meredith Finn, Partner at March Capital Partners, led the investment and will be joining ActionIQ’s board.

Tasso Argyros, Co-Founder and CEO of ActionIQ, said, “Today’s consumers expect the brands they interact with to deliver personalized and relevant experiences across every brand interaction, both offline and online. The only way to do this is with customer data, which enterprises have troves of but have traditionally been unable to leverage.”

Tasso Argyros, added, “ActionIQ is changing that, and letting enterprises tap into this valuable data asset to better engage their customers. We’re bringing the level of personalization that consumers get from digital leaders like Amazon and Netflix to all brands, even ones that are based primarily in the offline world.”

Nick Rockwell, CTO of The New York Times, said, “As a 150-year-old company, we had significant technical and organizational hurdles we needed to overcome as we tried to better leverage our customer data to deliver a more personalized brand experience. ActionIQ became an integral part of our migration to the cloud, and was able to seamlessly tap into customer data and leverage it to personalize experiences across 10+ channels, both online and offline.”

Meredith Finn, Partner at March Capital Partners, said, “From my professional experience at Salesforce and Twitter, when it comes to building a relationship with your customers, data is everything. ActionIQ took a data-first approach from day one in contrast to many vendors that are now scrambling to address their data gaps by duct taping data infrastructure to their existing point solutions.”

Meredith Finn, added, “ActionIQ has built a truly unique platform that delivers the data, analytics, and orchestration capabilities needed at scale. The potential of such a platform is limitless, and spans well beyond traditional marketing channels to other areas of customer interactions including web and mobile app experiences, customer support, and sales.”

(Image – ActionIQ)

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